A Bazaar Performance

On Monday, Ricky and Tom (aka the long lost loopt bros) performed two sets at the Bazaar Café, a little nook in the Inner Richmond district of San Francisco. The one rule for performances at the Bazaar is that only original tunes can be played; no covers allowed. As usual the brothers were up to the task and played fourteen originals for the neighborhood crowd.

The loopt event invite Rick sent to us earlier in the week came in handy while we were carpooling up to San Francisco; Robert (the new guy at loopt) used loopt to find his way after he got lost. If you’re ever in San Francisco, swing by the Bazaar, and don’t forget to use the events feature in loopt.

Happy holidays everyone!

Where You At?

Our partner Boost Mobile kicked off an advertising campaign about loopt on Monday, running television ads on cable channels as well as the web. They also posted the commercial to YouTube, and have a very cool web promotion they put together too. We love the commercials; they’re very funny yet also manage to get the idea of what loopt is about across to viewers; kudos to the Boost creative team.

 

For most of us it’s the first time we’ve ever had a project we’ve worked on shown on television, so it’s been pretty cool. Thanks again to the folks at Boost who worked so hard to put together the campaign.

Check it out here:

How Do You Journal?

When we were developing our new journal feature we thought it would be a cool way to share what you're up to with your friends. But we weren't exactly sure how it would be used. An on-the-go blogging tool? A way to capture funny sights with a witty comment?  A way to post comments about your friends?

Even here at loopt, we're all using journal differently. Some of us write more, some write less. Some people use it as a photo journal, and others just like to store their status messages and post comments. (Click below for a larger view.)

The freedom to use the journal in whatever way you find useful is something we like, but it makes it challenging to decide exactly out how to expand the feature in future versions. That’s where we’d like your input. Send us your feedback and tell us how you like to journal, and any new features you’d like to see added.

(No longer) under the radar….

Although the loopt  service has been live with Boost for two months now, it’s only in the last two  weeks that we’ve made much noise with the press. We’re now geared up for our  “hard” launch, complete with V2.0 of our service and a big marketing push from  Boost.

As part of the V2.0  launch plan we joined Boost in their kickoff event in Times  Square last week and spoke to numerous press outlets. We  were really happy to get the coverage we did; most of the reporters we spoke to took the time to really understand not only our service, but also the effort we’d made to keep loopt safe and secure.

Ironically, the same week we pushed out our press release we took part in the “Under the Radar” contest where 32 early stage companies present their stories to a panel of judges. We’re happy to say that we won both the “social messaging” category and the “overall audience choice” award – hopefully it’s a good sign for V2.0. Below are a few of the stories...

11/14/06, Reuters, Boost signs up 40,000 users for location service  

11/14/06, San Jose Mercury, Sarah Tribble, Deal adds mobile social networking plan

 

11/14/06, San   Francisco, Chronicle, Ryan Kim, Find friends by cell phone Loopt application’s GPS program can beam map location

11/15/06, CBS5, Palo Alto Startup Offers Cell Phone Buddy Mapping,

11/14/06, Examiner.com, Startup Offers Cell Phone Mapping Service

11/20/06, Wall Street Journal, A Fast Track for ‘Buddy-Tracking’